Up-fuse is a Cairo-based startup company that promotes a sustainable and eco-conscious lifestyle.

Upfuse designs and produces bags with a design edge, made out of upcycled plastic bags and other environmentally friendly and locally produced materials. Every product is handmade with unique colors and patterns, carrying stories that connect our customers to our producers. In cooperation with local NGOs in Cairo Upfuse values social responsibility and transparency in production and working conditions while promoting the skills and talents of local artisans.

Upfuse's mission is to create sustainable fashion that supports local communities while raising awareness and decreasing waste; turning problems into opportunities.