Introducing More Transparency: Gundara now Shows its Product Fairness Level

Gundara is living fair principles.

Our production process is transparent. We connect our clients to our producers as much as possible.

Fair trade has various definitions and degrees around the world. With Gundara a high percentage (about one third) of the sales price of the leather bags goes directly back to the producers in Kabul, Afghanistan.
To make this even more transparent, we now introduced our “fairness level” indicator, showing for each product what percentage goes back to the producers or the country of origin in general.

Through its direct connection with producers Gundara manages to support more than 10 families with an additional income. Gundara therefore is an alternative to traditional development cooperation that offers sustainable perspectives to Afghan craftsmen and women by linking them to international markets, they would otherwise not have access to.

As seen in